Old Generation Prospecting Method VS. New Generation Prospecting Method

Prospecting is one of the buzz words of the network marketing industry. Whether people adopt the old school, hard-selling strategies or the fact that our growing love of technology has opened up a plethora of information sources, it's now commonplace for Network Marketing to employ new generation marketing strategies that pull prospects into their "business space" rather than using traditional push strategies such as direct sales advertising.

So What Are "Old Generation" Network Marketing Prospecting Techniques?

These are prospecting methods that are based on the traditional way network marketing was built.

Traditional network marketing is based on the philosophy that if you want to be successful you have to go out and bring the business in yourself.

What are some examples of these prospecting strategies?

The most common example is making a list of your warm market. The warm market consists of everyone you know.

Once this list is made you then let everyone you know about what you do. Most will not be interested. Some will become customers. A minority will become customers and also participate in the business.

Another example is referred to as the "three foot rule."

This comes from the philosophy of "everyone is a prospect for your business." With this method of prospecting, you come up with creative ways to meet new people and bring up your business in hopes that you find someone who has a level of interest. Old generation prospecting techniques are actually the most commonly used and taught in network marketing today. The vast majority of distributors in the network marketing industry generate leads in this fashion. Now there's certainly nothing wrong with this approach if it is working for you. There are some people with massive networks of friends and acquaintances that effectively work the warm market for a long time.

There are others who are fantastic at meeting new people on a daily basis and creating interest in the network marketing product or business opportunity.

Unfortunately, I have found that there are a lot of distributors who are NOT having success with these methods and are tired and frustrated with not having success.

If that is you, perhaps you may want to consider some "new school" network marketing leads generation methods.

And what Are "New Generation" Network Marketing Prospecting Techniques? 

"New School" leads generation strategies are strategies that seek to get the prospect to come to you instead of you coming to the prospect.

For example, one new school approach to prospecting is to use pay per click and search engine marketing. There are prospects out on the internet that are already looking for information about the network marketing industry, your company's product or even your particular company's network marketing opportunity. You can pay to advertise on the search engines or develop strategies to appear in the search engine results for free to attract these prospects to do business with you. 

Another new school approach is to use a "funded proposal" strategy. 

With this technique instead of advertising and promoting your product or opportunity, you instead promote a solution to a problem in the form of an information product.

The information product acts as a pre-qualifier and revenue generator to help you make cash while you build your organization and your residuals. Whether you use old generation strategies or new methods to your network marketing prospect, the most important element to your success if to have enough qualified prospects to talk to.

Basic principle: If you are constantly talking to prospects that have an interest in what you do on a regular basis you are going to make money.

If you're not talking to prospects at all or all of your prospects have no interest in what you do, you are not going to make money.

I hope you've benefited from this simple tips and I hope it s given you some fresh insight into your network marketing business and helped you realize that there is a better way to do it.

Six Benefits Of Blogging To Your Network Marketing Business

1. Blogging Gives You an Audience

As you embark to establish your presence online, you should realize that you need an audience that you will engage and turn into prospects. Of course, you won’t be blogging to nobody or without a purpose. For this reason, blogging emerges as the easiest way of establishing an audience for attracting prospect. Indeed, blogging is the perfect channel for creating and making your presence known and felt online. Without a blog, you will find it difficult to reach out to prospects and engage them. If you don’t blog, no one will know that you even exist. It may also take your prospects a long time to discover you when you don’t have a blog. So, start a blog and you will simplify the process of establishing and engaging with your audience online. 

2. Blogging Connects You with People

Attraction marketing thrives on the connections that you establish with customers and potential prospects. Unfortunately, many people think that they can connect with prospects without blogging. Let me settle this once and for all. Without a blog, you cannot attract prospects or build a mutually beneficial relationship with them. You need to connect with prospects and educate and in the process, you will turn them into customers. Also, when you blog regularly, then you stand a better chance of attracting more people to your business. There are hundreds of thousands of people surfing the web looking for leads or useful information and products. All these people need solutions, they need inspiration, and they need to connect people that will transform their lives.

3. Blogging Reveals Your Personality

If you read some of my earlier articles on attraction marketing, then you will realize blogging is an integral aspect of online marketing. Blogging brings out your personality, and reveals your true self. This is very critical in attraction marketing as it can make or break your marketing campaign. The reason is that people connect with people who have an inviting and admirable personality. Your style or writing, your tone, and your voice have the potential to draw people to you or drive them away. When done properly, blogging increases online lead generation and portrays you in good light amongst potential audiences and prospects.

4. Blogging Makes You a Niche Leader

If you don’t blog, you will remain oblivious and even insignificant to the thousands of prospects in your niche market. You can only become a niche leader when you use blogging to build your profile and establish yourself as a respectable figure in your niche. Once you become a niche leader, you will gain more influence through your words, opinions, and perspective. Customers and B2B marketers will not only admire and love you, but they will yearn to connect with you so that they can benefit from your deep insights.

5. Blogging Builds Awareness about Your Brand

Blogging is the easiest way of raising awareness about your network marketing business. It can increase your reach and draw people outside your network to connect with you and even follow you. Remember, the information that you share through your blog does not only serve attraction marketing, but it also helps you promote your business and raise awareness about your brand.

Through blogging, people will know and understand your brand much better and be more receptive to your marketing and business messages. Also, they will be eager to introduce others so that they too can experience the power and influence of your business online. With such benefits, you have no excuse for not embracing blogging for attraction marketing.

6. Blogging Allows You to Share Your Expertise

One of the key functions of a blog is to share your personal or professional experience or thoughts with your audience. Indeed, your blog acts as a window through which your audiences see your thoughts and perspective on network marketing industry-related issues. Most importantly, blogging also serves as a channel through which you can share your expertise with your audience or prospects.

When you blog and share your expertise, you give your audience reason to follow and subscribe to your blog. The good thing about blogging is that it can serve any industry pretty well. It doesn’t matter whether you are in the retail sector, education, personal training, or health and fitness, or finance, blogging bring out the best in you for the benefit of your audience and prospects.

Blogging Gives People Reason to Join Your Social Networks

7 Steps On How You Can Attract More Prospects To Join Your Network Marketing Business

Today I want to share to you some tips on how you can naturally attract prospects to join your network marketing business, this is one of the basic foundation of every online network marketer and probably one of the most important lesson you will learn.

Tip#1. 

Understand what Attraction Marketing is and use it. This is marketing, or networking with others, using the principle that people naturally are attracted to those who they perceive as holding value for them. An example of demonstrating your value to others is to provide a solution for them. You first need to learn that solution and be using it yourself.

Tip#2. 

Implement Demonstration of Higher Value into your interactions with others.Demonstration of Higher Value means that you have something to offer your prospects that they need. If they see you as holding value for them, they will be more likely to want to join your successful team. For example, if they wish to make money online, show them how to develop a website that establishes them as an expert in their field and brings in traffic through valuable content. Or if they want to know how to generate leads or sponsor new recruits, be willing and able to share your successful lead generation or sponsoring system with them.

Tip#3.

Believe that you have something of value to share. Your personal value and worth starts between your ears. If you are still working on that belief, begin acting in a way that demonstrates your value. Share this valuable article with a colleague. Get his or her opinion on it. See in your mind and believe this about yourself, and begin demonstrating the verbal and nonverbal cues that others will pick up. In time, it will become second nature to you. The vision you have of yourself will become aligned with reality.

Tip#4.

Be yourself. Holding value for others is much different than arrogance, it is based on healthy and proper self-esteem. Don't try to impress others, and don't chase after prospects. This demonstrates lower value, exactly what you don't want. They need you more than you need them.

Tip#5.

Learn to be unattached to a specific outcome in a relationship.The less attached emotionally you are, the more power you hold. No matter what happens throughout the day, it is just another day at the office. I know that sounds hard to believe, but the longer you are in the people business, you will learn to take the ups and downs as part of the normal course of business of prospecting, and you won't let your emotions be swayed too far one way or the other.

Tip#6.

Create relationships that have an element of balance to them. One is not more needy than the other, and they both bring value to the relationship. Learn how to develop relationships with those who you can exchange value with, where it is mutually beneficial for you to associate with one another.

Tip#7.

Lead others to success by implementing these measures, and you will be on your way!

I hope you've benefited from this simple tips and I hope it s given you some fresh insight into your network marketing business and helped you realize that there is a better way to do it.