Prospecting is one of the buzz words of the network marketing industry. Whether people adopt the old school, hard-selling strategies or the fact that our growing love of technology has opened up a plethora of information sources, it's now commonplace for Network Marketing to employ new generation marketing strategies that pull prospects into their "business space" rather than using traditional push strategies such as direct sales advertising.
So What Are "Old Generation" Network Marketing Prospecting Techniques?
These are prospecting methods that are based on the traditional way network marketing was built.
Traditional network marketing is based on the philosophy that if you want to be successful you have to go out and bring the business in yourself.
What are some examples of these prospecting strategies?
The most common example is making a list of your warm market. The warm market consists of everyone you know.
Once this list is made you then let everyone you know about what you do. Most will not be interested. Some will become customers. A minority will become customers and also participate in the business.
Another example is referred to as the "three foot rule."
This comes from the philosophy of "everyone is a prospect for your business." With this method of prospecting, you come up with creative ways to meet new people and bring up your business in hopes that you find someone who has a level of interest. Old generation prospecting techniques are actually the most commonly used and taught in network marketing today. The vast majority of distributors in the network marketing industry generate leads in this fashion. Now there's certainly nothing wrong with this approach if it is working for you. There are some people with massive networks of friends and acquaintances that effectively work the warm market for a long time.
There are others who are fantastic at meeting new people on a daily basis and creating interest in the network marketing product or business opportunity.
Unfortunately, I have found that there are a lot of distributors who are NOT having success with these methods and are tired and frustrated with not having success.
If that is you, perhaps you may want to consider some "new school" network marketing leads generation methods.
And what Are "New Generation" Network Marketing Prospecting Techniques?
"New School" leads generation strategies are strategies that seek to get the prospect to come to you instead of you coming to the prospect.
For example, one new school approach to prospecting is to use pay per click and search engine marketing. There are prospects out on the internet that are already looking for information about the network marketing industry, your company's product or even your particular company's network marketing opportunity. You can pay to advertise on the search engines or develop strategies to appear in the search engine results for free to attract these prospects to do business with you.
Another new school approach is to use a "funded proposal" strategy.
With this technique instead of advertising and promoting your product or opportunity, you instead promote a solution to a problem in the form of an information product.
The information product acts as a pre-qualifier and revenue generator to help you make cash while you build your organization and your residuals. Whether you use old generation strategies or new methods to your network marketing prospect, the most important element to your success if to have enough qualified prospects to talk to.
Basic principle: If you are constantly talking to prospects that have an interest in what you do on a regular basis you are going to make money.
If you're not talking to prospects at all or all of your prospects have no interest in what you do, you are not going to make money.
I hope you've benefited from this simple tips and I hope it s given you some fresh insight into your network marketing business and helped you realize that there is a better way to do it.
